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DeVito/Verdi In Insights

Is Cause Marketing A Good Advertising Strategy?

We’ve all seen those ads in which companies claim to better the world with your purchase. They attempt to unify their brand message with activism. And sometimes you’re left thinking……

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DeVito/Verdi
DeVito/Verdi In Insights

Top 5 Digital Marketing Trends For A Successful Marketing Strategy

With technology transforming and the explosive rise of new businesses, it is getting challenging for companies to stand out. It is important to know how to navigate your company through…

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DeVito/Verdi
DeVito/Verdi In Insights

A CEO’s Take on Taglines

This piece was written by DeVito/Verdi’s CEO, Ellis Verdi. Typically a lot of marketing work was done in service of discovering a tagline that summed up the entire brand in…

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DeVito/Verdi
DeVito/Verdi In Clients

National Thoroughbred racing association campaign gallops into Clio hall of fame

NEW YORK (Sept. 13, 2017) – The New York advertising agency DeVito/Verdi and the National Thoroughbred Racing Association took a victory lap of sorts this past week when their acclaimed…

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DeVito/Verdi
DeVito/Verdi In Uncategorized

Will the Rise of Consultancies Spell the End of Advertising Agencies?

Four consultancies have made it onto Ad Age’s rankings of the 10 largest agency companies worldwide: Accenture, PwC, IBM and Deloitte. As consultancies continue to expand into the advertising space,…

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