Over the past twelve years, this creative-driven New York ad agency has tended to produce ads that don’t sugarcoat their messages or soften their sharp edges.
DeVito/Verdi President Ellis Verdi talks with Authority Magazine for their series “Future of Retail” as he talks about his take of the retail industry in the post-pandemic world.
Want to create great work? Then you have to hate advertising. You have to hate it with all your heart.
“Your work is ugly, badly produced, has no ideas, and will never get you a decent job.”
Just as his agency specialized in bucking standard practice, Verdi himself prefers the nontraditional route.
When it comes to opportunism, New York’s advertising agencies specialize in it.
DeVito/Verdi makes the list of Market Trends top 21 Digital agencies according to DesignRush
If you’ve lived in Boston, you probably haven’t heard of DeVito/Verdi. But there’s a good chance that you’ve seen an ad from the New York agency.
It can often be intimidating to be the little guy. The larger players have the big names, the big wallets, impressive offices, big name clients, and, of course, the advantages...
Chances are you have never heard of Sal Devito and Ellis Verdi, but you’ve probably been insulted or amused by their work.
If there is one company that’s managed to retain this ‘classic advert’ ideal of ‘bold inventiveness, imagination, originality, and fresh candor,’ it’s Devito/Verdi.”
The references to border walls and gay rights that appeared on the ads featuring Roger Berkowitz were followed by less presidential fare like opinions on fish tacos and rainbow trout.”
If you’ve taken the T the past few weeks, you may have noticed what appear to be, at first blush, giant classified posts from a would-be paramour open to adultery,...
New spots back CDC’s guidlines: “Stay home. Stop the Spread. Save Lives.”
A Boston-area seafoods chain is giving new meaning to baked fish. Legal Sea Foods is celebrating the legalization of recreational marijuana in Massachusetts with a psychedelic campaign.
When ad man Eric Schutte wanted to change jobs, the first call he made was to his former boss, Sal DeVito, the co-founder and creative genius behind award-winning ad agency...
Can a t-shirt manufacturer known mostly for wholesale raise its profile with consumers with one racy ad in the Super Bowl? Gildan has bet that the answer is yes.
After shifts from the shocking and suggestive to the socially conscious and aspirational, the fashion industry has entered a new state of advertising: tame.
As Roger Berkowitz hands over the keys to the kitchens at Legal Sea Foods to a new restaurant group, it’s not just decades of family ownership that are coming to...
© DeVito/Verdi 2022