3 groups of people hospitals should target in an opioid awareness campaign

Ellis Verdi, president of DeVito/Verdi, says the Premier Health campaign targets three sets of individuals. 1. At risk Individuals. The first target is people who may be on the cusp of developing an opioid use problem. These individuals may misuse opioids, but have not yet developed an addiction. Ads geared...

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The story behind Bernie & Phyl’s sexually suggestive ads on the T

- if they've caught your attention in a good or bad way - they're working, as far as the company is concerned.

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Mount Sinai Launches First National Campaign

Print and television ads aim to highlight the organization’s simple message: the health system is changing the face of medicine.

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