Digital transformation is often mistaken for software upgrades or sleek interfaces. But real transformation isn’t about technology alone — it’s about behavior, trust, and strategy. We launched a digital platform…
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There’s a troubling problem festering within the advertising industry today—many have forgotten how advertising works. Creativity, once the driving force of effective campaigns, is being suffocated by performance marketing directives,…
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With $8 million on the line every 30 seconds during Super Bowl commercial breaks, fortunes and careers rise and fall. This year we were once again bombarded by the good…
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Navigating the CMO’s Journey Out of the Performance Era and Into a Creative Reawakening For years, marketing has been a battlefield of competing priorities. The emphasis on short-term performance metrics…
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Halloween immediately conjures up images of yards strewn with webs and skeletons, houses filled with pumpkins, and kids going door to door in search of sweets. It also ushers in…
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Kamala Harris needs to go off script; her consultants need to get out of the way. A headline in the Washington Post recently read: “Harris launches unscripted interview blitz after…
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Former Wall Street Journal editor Dave Kansas is the head of the financial PR services group at DeVito/Verdi. In this role, he will be working with organizations and companies –…
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After 150+ years of being a truly classic brand synonymous with a singular product, Campbell’s Soup Company is employing an “addition by subtraction” strategy starting today. Today marks the day…
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What's Happening in AI DeVito/Verdi Chief Digital Officer David Molini shares takeaways from Standford’s 2024 AI Index report and analyzes how AI trends affect digital advertising tactics and processes. Connect…
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Introduction In recent years, virtual and augmented reality (VR and AR) have revolutionized various industries, particularly fashion and retail. These technologies offer brands innovative ways to engage with customers, enhance…
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