Blog & News
Is the Syrian refugee crisis relevant from a marketing perspective?
A New York Times article last week from columnist Charles Duhigg brought the Syrian refugee crisis to light from a marketing lens. Duhigg argues that amongst the countless charities people are exposed to on a regular basis, it is statistically unlikely that you’ll write a check to help the...
The new frontier of 15-second television spots
Let’s cut to the chase: 15-second ads are here to stay. Nielsen, the global media, information, and data tracking company, measures that the number of 15-second television commercials increased more than 80% between 2008 and 2012. In today’s digital age, the importance of these 15-second spots not only speaks...
University of Chicago Medicine ads win “Best of Show”
BEST HEALTHCARE TV IN THE COUNTRY FOR OUR UNIVERSITY OF CHICAGO MEDICINE CAMPAIGN. UCM moved from 6th to 3rd place on US News & World Report since we started. Here’s the campaign: All done with existing footage.
Mount Sinai – 2017 Mercury Radio Awards
Our radio campaign for Mount Sinai is considered some of the best radio ads in the U.S. See below press release…just nominated for most awards at 2017 Radio Mercury Awards. https://www.pdf-archive.com/2017/05/08/ms-2017-radio-mercury/ms-2017-radio-mercury.pdf
Digital Foundation Strategy
Gregg Lester, Digital Strategist, discusses the basics of having a strong digital foundation.
Bernie & Phyl’s “marital life” campaign
Our “marital life” campaign draws shoppers in by adding a much-needed, playful punch to the mundanity and stress of domestic decision-making. This campaign pushes the message creatively with humor in order to rise above all the category noise, get heard and disrupt people notions of what Bernie & Phyl’s...
Creativity in the digital world by Ellis Verdi
What has happened to creativity in the digital world? Ask an agency to do a great print ad or terrific outdoor board or a smart commercial and few can deliver. The ones that succeed today are awash in planning theory to get to one thought that can be spread...
DeVito/Verdi – Legal Sea Foods win BEST IN SHOW Award
We just won “Best of Show” at this years’ Service Industry Advertising Awards for our client Legal Sea Foods Restaurants. And among the 1400 agencies and clients that submitted entries, we were one of five that won best of the best. Yes, the campaign is a bit unconventional. We...
Bernie & Phyl’s – furniture retailer too sexy?
A not so subtle misdirect in advertising can deliver a surprise, an unforgettable message and instigate action. Article in Boston Business Journal The story behind Bernie & Phyl’s sexually suggestive ads: http://www.bizjournals.com/boston/news/2017/02/17/the-story-behind-bernie-phyls-sexually-suggestive.html Article in Furniture Today Bernie & Phyl’s seeks young consumer with suggestive ads: http://www.furnituretoday.com/article/540459-bernie-phyls-seeks-young-consumer-suggestive-ads
