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It doesn’t matter if you’re a child or a brand manager. It’s easy to be afraid of the unknown. Whether it’s a monster under the bed or an untested creative…

The whole point of measuring everything and putting a number to every act, result or sentiment is done in the name of efficiency and accuracy. The idea is that the…

Not every client that walks through the door is the one that sleeps well at night knowing they’re safe and secure on the top rung. Ninety-nine percent of all clients…

The Future Of Retail In The Post Pandemic World Since every retailer realizes that things will never get back to “normal,” the new normal is anything but ordinary. Retailers have…

Celebrating 35 Years of Work This year at DeVito/Verdi, we are celebrating 35 years in the advertising industry. Over the years the agency has produced a long list of compelling…

https://youtu.be/1hK_byWxb4E Part II of our DeVito/Verdi vlog series is now up on our YouTube Channel. Watch the short clip to see which ad campaigns our agency executives found most interesting.

Advocacy marketing may need to speak broadly and not directly to the audience to have an influencing effect. Hospital advocacy in Washington. If we more aggressively help hospitals that need…

https://youtu.be/eNTp7o2Flkg Want to know what it's like to work in an advertising agency? Watch to see what goes on at DeVito/Verdi!

Four consultancies have made it onto Ad Age’s rankings of the 10 largest agency companies worldwide: Accenture, PwC, IBM and Deloitte. As consultancies continue to expand into the advertising space,…