Category: Uncategorized

Omnichannel marketing and the importance of consistency

It’s Monday morning, and you’re late for work. You run out the door, but not before noticing an eye-catching pamphlet lying on your front porch. As you hurry to your car and start the engine, the radio turns on to some story blaring from the speakers. Even as you...

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Why the World Cup is an advertiser’s biggest challenge

As champions of the New York Corporate Indoor Soccer League, we know a little bit about soccer. And in anticipation of the FIFA World Cup finals this Sunday, we’ve been thinking a lot about the biggest sporting spectacle in the world. Not just about the showdown on the field...

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