In a world inundated with data-driven strategies and cookie-cutter campaigns, Ellis Verdi, President at DeVito/Verdi, delivers a powerful message: it's time for the advertising industry to rediscover its creative soul.…
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As we venture further into the transformative realm of UX, it's becoming increasingly evident that traditional business strategies must adapt. The brilliance of Vitaly Friedman, renowned author of "Smart Interface…
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🚨 Avoid These Common Healthcare Communications Pitfalls! 🚨 https://youtu.be/3TDdERhtbmA In today's fast-paced healthcare environment, effective communication is more critical than ever. However, many healthcare organizations fall into common pitfalls that…
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Understanding the Segments: Companies in this segment specialize in helping individuals build credit, manage debt, and achieve financial stability. They offer a range of products and services, including secured credit…
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At DeVito/Verdi, our research suggests an effective anti-hate campaign should focus on three main objectives. By striking a balance between education and celebration, the campaign aims to combat hate while…
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Understanding Gen Z consumers is crucial in today's digital market, where they prioritize product quality, positive reviews, and excellent customer service. Aligning marketing strategies with these preferences is vital for…
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The discussion explores the shifting landscape of creativity, emphasizing a move towards prioritizing ideas over production, propelled by the democratization of creativity through AI. While acknowledging the benefits, it's essential…
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According to Bloomberg news, studies have found that "Sales at 'fully-flexible' employers grew at a much faster rate than those that didn't embrace remote work.
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The Future Of Retail In The Post Pandemic World Since every retailer realizes that things will never get back to “normal,” the new normal is anything but ordinary. Retailers have…
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Celebrating 35 Years of Work This year at DeVito/Verdi, we are celebrating 35 years in the advertising industry. Over the years the agency has produced a long list of compelling…
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