Blog & News
11 / 18 / 2016
Mount Sinai – The Global Awards
– We are proud of our latest campaign for Mount Sinai Health System that was just recognized for creative excellence at the prestigious Global Awards…not easy to drive an emotional reaction in print medium these days.
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10 / 12 / 2016
In some cases TV can do it all…
Bernie & Phly’s TV Can a tv campaign move retail business month after month for 2 years? It can. Can it at the same time have a low cost of production -like about $15m per spot? It can. Can it be a true campaign with both branding and promo created seamlessly? It...
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09 / 29 / 2016
Get out the vote. An important campaign activity. Even for a Legal Sea Foods campaign.
Legal Sea Foods Restaurants
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09 / 13 / 2016
Restaurants must be entertaining. Legal Sea Foods will capitalize on what is no longer just an election. It’s a cultural phenomenon.
Legal Sea Foods – Roger Berkowitz for President – TV Commercials
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09 / 07 / 2016
A leading hospital system with a strong point of view begins to speak out…
Mount Sinai Health System
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09 / 01 / 2016
Can a liquor beverage warehouse have a personality? Here’s the voice of one that drove a difference….
BevMo! Radio:
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08 / 29 / 2016
“:15 is the new :30” Shorter length creative is an ideal format for success today if crafted properly.
http://www.nielsen.com/us/en/insights/news/2014/the-argument-for-more-effective-short-form-ads.html
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