Kamala Harris needs to go off script; her consultants need to get out of the way. A headline in the Washington Post recently read: “Harris launches unscripted interview blitz after…
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Former Wall Street Journal editor Dave Kansas is the head of the financial PR services group at DeVito/Verdi. In this role, he will be working with organizations and companies –…
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After 150+ years of being a truly classic brand synonymous with a singular product, Campbell’s Soup Company is employing an “addition by subtraction” strategy starting today. Today marks the day…
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What's Happening in AI DeVito/Verdi Chief Digital Officer David Molini shares takeaways from Standford’s 2024 AI Index report and analyzes how AI trends affect digital advertising tactics and processes. Connect…
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Introduction In recent years, virtual and augmented reality (VR and AR) have revolutionized various industries, particularly fashion and retail. These technologies offer brands innovative ways to engage with customers, enhance…
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In a world inundated with data-driven strategies and cookie-cutter campaigns, Ellis Verdi, President at DeVito/Verdi, delivers a powerful message: it's time for the advertising industry to rediscover its creative soul.…
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As we venture further into the transformative realm of UX, it's becoming increasingly evident that traditional business strategies must adapt. The brilliance of Vitaly Friedman, renowned author of "Smart Interface…
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🚨 Avoid These Common Healthcare Communications Pitfalls! 🚨 https://youtu.be/3TDdERhtbmA In today's fast-paced healthcare environment, effective communication is more critical than ever. However, many healthcare organizations fall into common pitfalls that…
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Understanding the Segments: Companies in this segment specialize in helping individuals build credit, manage debt, and achieve financial stability. They offer a range of products and services, including secured credit…
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At DeVito/Verdi, our research suggests an effective anti-hate campaign should focus on three main objectives. By striking a balance between education and celebration, the campaign aims to combat hate while…
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