As we venture further into the transformative realm of UX, it’s becoming increasingly evident that traditional business strategies must adapt. The brilliance of Vitaly Friedman, renowned author of “Smart Interface Patterns” and a recent groundbreaking article, underscores this transition. He declares that UX isn’t merely about aesthetics 鈥 it’s about infusing profound strategic value into every facet of our business.

馃幆聽Friedman’s Perspective: He suggests that translating UX into a language that resonates with business goals isn’t just helpful鈥攊t’s essential. But here’s where it gets controversial: Should UX lead business strategy? Is it time for companies to rethink their hierarchy, placing UX at the core of business decision-making?

馃憖 While some may view this as a bold move, can we聽really overlook the profound influence of user-centric design聽on business results?聽The potential for increased customer聽loyalty,聽bolstered brand reputation, and substantial operational efficiencies聽is聽just the tip of the iceberg.

馃挰聽What do you think?聽Is it time for UX to take the lead in business strategy, or should it remain a support player? Let’s discuss.

馃檶聽Props to Vitaly Friedman聽for pushing the boundaries and sparking this vital conversation. His work continues to challenge and inspire us. Check out his book “Smart Interface Patterns” for more insights.

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