Category: Insights
Will the Rise of Consultancies Spell the End of Advertising Agencies?
Four consultancies have made it onto Ad Age’s rankings of the 10 largest agency companies worldwide: Accenture, PwC, IBM and Deloitte. As consultancies continue to expand into the advertising space, the lines between the two are beginning to blur. Many consulting firms are entering the digital space and even...
National Holidays – Marketing Scam or Not?
We hope you all had a great 3-day weekend! Let’s talk national holidays. Ever wonder how certain holidays like, the ones listed in this blog, are created and the reason behind them? Well, today is the day we will briefly take a look behind the scenes. BUT before we do,...
The Biggest CORNtroversy In The Beverage Industry
There is a debate brewing about corn syrup! Bud Light ran several ads that called out competitors’ usage of corn syrup in brews during Super Bowl LIII. However, when opportunity presented itself, one brave soul decided to jump on it. Miller’s jumped on the opportunity to clarify that corn...
The Marketing Fails You NEED to Know About!
Imagine your favorite brand changes their logo or design – how would you feel about that? All the trust you had in the brand seems to have disappeared. We perceive them differently. What do they stand for now? This can get quite confusing and off-putting for the customer. After...
Hot Topic: Influencer Marketing
There is buzz around the word “influencer” unlike ever before. Companies are increasingly allocating more and more of their advertising budgets to collaboration with influencers. And why not? Influencer marketing consistently has a high ROI, helps increase brand visibility, engagement, and establishes credibility, while compensating influencers and allowing them...
Our Top 5 Super Bowl Ads
It is a known fact that people don’t just watch the Super Bowl to watch football. Last Sunday, millions of Americans gathered around the TV to eat good food, cheer on their favorite team and watch popular artists perform at halftime. One of the most iconic aspects of the...
Who’s responsible for the Fyre Festival fraud?
Hulu and Netflix’s hot new documentaries “Fyre Fraud” and “Fyre: The Greatest Party That Never Happened”, respectively, have brought 2017’s failed music festival back to relevance. The films follow the festival’s co-creator Billy McFarland as he fails to plan, and falsely advertises a non-existent music festival on a Bahamas...
The Power of “Idea First” Advertising
How do you go about making an ad? For some advertisers, they head directly to the drawing board in their respective craft (i.e. TV, radio, print, etc.). Others take the time to brainstorm about the message they want to portray. Our President, Ellis Verdi, describes these two methods as the...
Omnichannel marketing and the importance of consistency
It’s Monday morning, and you’re late for work. You run out the door, but not before noticing an eye-catching pamphlet lying on your front porch. As you hurry to your car and start the engine, the radio turns on to some story blaring from the speakers. Even as you...
Why the World Cup is an advertiser’s biggest challenge
As champions of the New York Corporate Indoor Soccer League, we know a little bit about soccer. And in anticipation of the FIFA World Cup finals this Sunday, we’ve been thinking a lot about the biggest sporting spectacle in the world. Not just about the showdown on the field...
