Category: Insights
The Biggest CORNtroversy In The Beverage Industry
There is a debate brewing about corn syrup! Bud Light ran several ads that called out competitors’ usage of corn syrup in brews during Super Bowl LIII. However, when opportunity presented itself, one brave soul decided to jump on it. Miller’s jumped on the opportunity to clarify that corn...
The Marketing Fails You NEED to Know About!
Imagine your favorite brand changes their logo or design – how would you feel about that? All the trust you had in the brand seems to have disappeared. We perceive them differently. What do they stand for now? This can get quite confusing and off-putting for the customer. After...
Hot Topic: Influencer Marketing
There is buzz around the word “influencer” unlike ever before. Companies are increasingly allocating more and more of their advertising budgets to collaboration with influencers. And why not? Influencer marketing consistently has a high ROI, helps increase brand visibility, engagement, and establishes credibility, while compensating influencers and allowing them...
Our Top 5 Super Bowl Ads
It is a known fact that people don’t just watch the Super Bowl to watch football. Last Sunday, millions of Americans gathered around the TV to eat good food, cheer on their favorite team and watch popular artists perform at halftime. One of the most iconic aspects of the...
Who’s responsible for the Fyre Festival fraud?
Hulu and Netflix’s hot new documentaries “Fyre Fraud” and “Fyre: The Greatest Party That Never Happened”, respectively, have brought 2017’s failed music festival back to relevance. The films follow the festival’s co-creator Billy McFarland as he fails to plan, and falsely advertises a non-existent music festival on a Bahamas...
The Power of “Idea First” Advertising
How do you go about making an ad? For some advertisers, they head directly to the drawing board in their respective craft (i.e. TV, radio, print, etc.). Others take the time to brainstorm about the message they want to portray. Our President, Ellis Verdi, describes these two methods as the...
Omnichannel marketing and the importance of consistency
It’s Monday morning, and you’re late for work. You run out the door, but not before noticing an eye-catching pamphlet lying on your front porch. As you hurry to your car and start the engine, the radio turns on to some story blaring from the speakers. Even as you...
Why the World Cup is an advertiser’s biggest challenge
As champions of the New York Corporate Indoor Soccer League, we know a little bit about soccer. And in anticipation of the FIFA World Cup finals this Sunday, we’ve been thinking a lot about the biggest sporting spectacle in the world. Not just about the showdown on the field...
The State of Pro-Justice Advertising as Justice Kennedy Retires
Retirement. The word evokes many emotions. But for those who have plans to quit the 9-to-5, there are always some indulgent hopes. A store-bought cake in the break room. Congratulatory pats on the back. A contented sigh over a mug of coffee as the retiree enjoys their last day...
TV Advertising Effective, Even For Digital First Brands
A recent study by Simulmedia looked into the sales lift that occurs through TV advertising, which brings light to the importance of using TV as an advertising channel for all types of businesses. As many leading brands nowadays are “digital native” or “digital first” companies, it often becomes difficult...
