Category: Insights

Live Game Show Apps Have Potential to Provide Unique Advertising Opportunities

In case you haven’t heard, HQ has been the most notable game on the app store in the past few months. HQ is a live game show app where users can play for real money, redeeming their prize by hooking up their PayPal account… if they make it to...

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Important Takeaways From Latest Facebook Announcement

In January, Mark Zuckerberg made a big announcement about Facebook. Here were his main points: · Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other....

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Opioid Summit at the White House

Ellis Verdi and Paul McCormick attended the Opioid Summit at the White House last week. There was a lot of positive energy to make sure that something will finally get done about this horrible, horrible situation.     Problem solving at the highest level deserves respect but in this...

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AMAZON ENVY IS THE REAL RETAIL NIGHTMARE

Amazon’s impact on retailers’ business has brought out the worst in their behavior. The instinct of big box retailers is to quickly imitate their competitors. If you want to know why the retail landscape looks so similar it’s because any new idea is sucked into an industry which systematically...

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Three Main Audiences for Opioid Awareness Campaign

Recently, Ellis Verdi was featured in Becker’s Hospital Review, discussing the target audiences for our opioid crisis awareness campaign, and how we approached them through advertising. In our ads for Premier Health, focused on a few key groups. There were three main audiences for this Premier Health campaign. The...

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DeVito/Verdi visits the White House

DeVito/Verdi addressed the White House in the area of opioid awareness and combating the opioid epidemic.

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Embracing the Role of the Underdog

“Underdogs” are defined as those that are predicted to lose in a struggle or competition. Yet, in the advertising world, it is possible to capitalize and market the underdog effectively so that it succeeds. Here are five things we found about the underdog effect in advertising and how it...

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Media first or Creative first ‘round 2’

“If you depend on figuring out which old media, new media, internet media, cellphone media or whatever media is right before you have a creative idea that makes that medium actually necessary or work harder, the best result you can expect is to be only as good as your...

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What can the solar eclipse teach us about an underused marketing tool?

There are a thousand different ways to make the solar eclipse seem relevant to marketing. There are a thousand think-pieces focusing on how brands are hopping on the eclipse bandwagon, or how the memorable nature of an event like this is an excellent retail opportunity, or how the inherent...

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Distribution versus content: Who reigns supreme in TV land

A conversation with Chris Tinkham, written by Darya Bor and Barbara Bell To those who argue wholeheartedly that TV is dead, Devito/Verdi EVP & Media Director Chris Tinkham says to hold your horses. Although these days it might feel like the media is on the brink of a television...

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