Category: News

TV Advertising Effective, Even For Digital First Brands

A recent study by Simulmedia looked into the sales lift that occurs through TV advertising, which brings light to the importance of using TV as an advertising channel for all types of businesses. As many leading brands nowadays are “digital native” or “digital first” companies, it often becomes difficult...

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Zuckerberg’s Congressional Hearing Risks the Future of Online Advertising

If you didn’t get around to watching the 5-hour segment of Mark Zuckerberg testifying in front of the U.S. Senate, that is understandable. However, this case has everything to do with advertising, so it is not something to ignore. The heart of the conversation between the Facebook CEO and our...

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“Ready Player One” Kills the Box Office, Virtual Reality Buzz is Back

Ready Player One has become a blockbuster hit over the past week since its release. In this fantasy thriller film, Steven Spielberg reimagines a world where virtual reality is more important than real life– and perhaps it is the fear that this might potentially become our reality which makes...

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Important Takeaways From Latest Facebook Announcement

In January, Mark Zuckerberg made a big announcement about Facebook. Here were his main points: · Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other....

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Opioid Summit at the White House

Ellis Verdi and Paul McCormick attended the Opioid Summit at the White House last week. There was a lot of positive energy to make sure that something will finally get done about this horrible, horrible situation.     Problem solving at the highest level deserves respect but in this...

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With Lindsey Vonn Returning to the Winter Olympics, We Look Back to Her Kohl’s Ad With Us

As the Winter Olympics in PyeongChang are upon us, Lindsey Vonn has been a hot topic, as she tends to be. This is will be her fourth and presumably final Olympics. Not to mention, she has recovered from serious injuries that prevented her from competing four years ago. On...

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National Thoroughbred Racing Association Ad Campaign Gallops Into CLIO Hall Of Fame

NEW YORK (Sept. 13, 2017) – The New York advertising agency DeVito/Verdi and the National Thoroughbred Racing Association took a victory lap of sorts this past week when their acclaimed radio ad campaign was named to the Clio Awards Hall of Fame. The Clio Awards, one of the most...

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BayCare Labor Day spot recognized by AdForum

Yesterday, AdForum announced its top five ads for the week of Monday, September 4. The 30-second Labor Day spot we created for BayCare Health System was awarded the Editor’s Pick. The spot illustrates BayCare’s importance in the Tampa area in bringing life into the world.   See the rest...

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University of Chicago Medicine ads win “Best of Show”

BEST HEALTHCARE TV IN THE COUNTRY FOR OUR UNIVERSITY OF CHICAGO MEDICINE CAMPAIGN.  UCM moved from 6th to 3rd place on US News & World Report since we started. Here’s the campaign: All done with existing footage.

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Mount Sinai – 2017 Mercury Radio Awards

Our radio campaign for Mount Sinai is considered some of the best radio ads in the U.S. See below press release…just nominated for most awards at 2017 Radio Mercury Awards.   https://www.pdf-archive.com/2017/05/08/ms-2017-radio-mercury/ms-2017-radio-mercury.pdf

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