The advertising industry lost one of its greats with the passing of Wayne Winfield, whose emotional storytelling and unforgettable headlines helped shape our agency and the advertising industry. A gifted writer, mentor, and creative force, Wayne’s award-winning work for clients including Mount Sinai Hospital, Meijer, Kohl’s, and Brandeis University showcased the power of words to move people. He believed the best writing came from personal passion, drawing inspiration from the people, culture, and values that mattered most to him. This spot is a reflection of the warmth, heart, and humanity that made Wayne such an extraordinary creative and colleague.