In keeping with the changing landscape of the advertising and communications industry, DeVito/Verdi has grown its leadership ranks with a new generation of forward-thinking team members.
Over the last year D/V has added David Molini as Chief Digital Officer and David Schwartz as Chief Marketing Officer. The duo has been tasked with continuing to evolve the agency’s service offering and developing relationships in emerging verticals. Molini and Schwartz are aligned on their goal: fostering the D/V tradition of smart creative work and bringing it to market in new and innovative ways.
“Our #1 goal is to continue reaching consumers and growing brands through creativity that cuts through – but as the communication landscape continues to evolve to include more non-traditional channels, so too are our capabilities and ability to reach and resonate with the consumer wherever they are. It’s all about pulling the creative insight into the new mediums – be it platforms like TikTok owned digital experiences.”David Schwartz – DeVito/Verdi Chief Marketing Officer
Molini has been focusing on the desire to drive digital work with clients willing to take a bold stance. This approach is evident in recent campaigns with The Foundation for Individual Rights and Expression defending free speech and advocating for healthcare workers on TikTok during #NursesWeek with Laurel Road.
“D/V is seeking partners who want to break out of their normal routines and planning rituals. We accomplish this together, through a collaborative hands-on approach at all levels to identify the opportunity where the brand can differentiate in the marketplace. We explore new operating models, performance incentives and emerging media to create a competitive advantage. The end goal is to deliver bold, breakthrough creative in new forms.”David Molini – DeVito/Verdi Chief Digital Officer
Schwartz added, “D/V was built on an ethos of breaking tradition and a bold New York attitude. We’re never going to lose that, or our love for incredibly impactful work in traditional channels – great traditional campaigns helped D/V earn its spot amongst iconic agencies. We’re just channeling that ethos and bringing it to life in the modern marketplace.”
Molini and Schwartz join D/V from notable backgrounds. Molini has spent the last 15 years in marketing across WPP and Publicis agency networks integrating media, creative, and data. He has supported some of the world’s largest CPG, Retail, and Finance brands, in addition to several small-mid size consumer and B2B verticals.
Schwartz spent his early years in the industry in a growth-focused capacity at VMLY&R with a focus on converting new business opportunities. He joins D/V after a stint at Hero Digital, a customer experience shop focused on digital transformation, where he helped foster and grow relationships with clients like Airbnb and Amazon.