What is Web3 and why is it important?

This abbreviated body of work is an exploratory of Web3 with the intent to provide greater clarity on the next iteration of the internet for brands and their consumers.

We are not here to prophesize or add hype around the subject. Instead, the aim is for a common understanding of the evolution of digital economies and new ways consumers can experience, connect and innovate with brands.

We hope it is informative and lays the foundation for a lasting strategy at the intersection of technology, data, and psychology.

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