It doesn’t matter if you’re a child or a brand manager. It’s easy to be afraid of the unknown. Whether it’s a monster under the bed or an untested creative…
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The whole point of measuring everything and putting a number to every act, result or sentiment is done in the name of efficiency and accuracy. The idea is that the…
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An advertisement that reveals a truth is what makes a great ad. It may make you uncomfortable, and it may get under your skin, and it will certainly make you…
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There’s a troubling problem festering within the advertising industry today—many have forgotten how advertising works. Creativity, once the driving force of effective campaigns, is being suffocated by performance marketing directives,…
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With $8 million on the line every 30 seconds during Super Bowl commercial breaks, fortunes and careers rise and fall. This year we were once again bombarded by the good…
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Navigating the CMO’s Journey Out of the Performance Era and Into a Creative Reawakening For years, marketing has been a battlefield of competing priorities. The emphasis on short-term performance metrics…
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Halloween immediately conjures up images of yards strewn with webs and skeletons, houses filled with pumpkins, and kids going door to door in search of sweets. It also ushers in…
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Kamala Harris needs to go off script; her consultants need to get out of the way. A headline in the Washington Post recently read: “Harris launches unscripted interview blitz after…
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Former Wall Street Journal editor Dave Kansas is the head of the financial PR services group at DeVito/Verdi. In this role, he will be working with organizations and companies –…
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After 150+ years of being a truly classic brand synonymous with a singular product, Campbell’s Soup Company is employing an “addition by subtraction” strategy starting today. Today marks the day…
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