Bernie & Phyl’s Furniture Stores, an established, family-owned furniture retailer in the New England area operating since 1983, needed a new ad campaign to make them more contemporary, fun, relevant, and…a bit cooler. We breathed new life into their business with cost-effective, existing footage to create a campaign that is getting a lot of attention and buzz in the marketplace, improving the image of the retailer, and driving positive, double digit comps.