7-Eleven came to us to win back their coffee business this year which has been under fierce pressure from Dunkin’ Donuts and McDonald’s. We designed a new “stay hot” coffee cup that has just been launched in New York and will roll out nationally. And we are giving the program a bit of new attitude to drive a better quality coffee story in a memorable way. Campaign is being deployed via outdoor billboards, transit, online display, and in-store communications.