7-Eleven came to us to win back their coffee business this year which has been under fierce pressure from Dunkin’ Donuts and McDonald’s. We designed a new “stay hot” coffee cup that was launched in New York and rolled out nationally. And we gave the program a bit of new attitude to drive a better quality coffee story in a memorable way. The campaign included placements via outdoor billboards, transit, online display, and in-store communications.
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![](https://www.devitoverdi.com/wp-content/uploads/2021/02/Chill-out-its-only-a-buck-OOH.jpg)