A communications program that increased top-of-mind awareness of the NEFCU brand name and its association as a financial institution that provides better banking services.

It has become clear in recent years that traditional (big) banks do not place the customer first and foremost in their approach to financial services. As a result, the ordinary person who needs everyday banking services seems to be getting the short end of the stick from big banks.

PROMISE: NEFCU is not a “bank,” so we do not have to approach banking the same old way big banks…we do things different, and that’s exactly why we provide better banking.