Legal Sea Foods
User Generated Content
Contest Strategy & Execution
Sometimes we could use a little extra brain food.
Focusing on the brain benefits of Omega 3’s found in Legal’s core offering, the rising importance of healthy eating options in consumer dining decisions and the popularity of user generated content consumption, we created a campaign highlighting the consequences that come with unhealthy brain fuel.
We also encouraged users to submit their own found examples of under fueled brains, creating an engaging, humorous campaign while driving diners to Legal Sea Foods dining locations.