About

Client
Legal Sea Foods

Media
Video
Social
OOH
Print

Strategy

Deliverables
Online Video
User Generated Content
Contest Strategy & Execution
Community Management

Challenge

Sometimes we could use a little extra brain food.

Focusing on the brain benefits of Omega 3’s found in Legal’s core offering, the rising importance of healthy eating options in consumer dining decisions and the popularity of user generated content consumption, we created a campaign highlighting the consequences that come with unhealthy brain fuel.

Details

We also encouraged users to submit their own found examples of under fueled brains, creating an engaging, humorous campaign while driving diners to Legal Sea Foods dining locations.

Legal Sea Foods

Fish is brain food. We have fish.