The DV Truth

‘Absence of a Negative’ Advertising and Consumer Research

Advertising often feels like a ‘sea of sameness’ where it is almost impossible to distinguish brands within a category from one another. In today’s data and research driven world, it may seem a bit surprising that brands don’t work harder to differentiate themselves. The problem is that there can often...

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With Lindsey Vonn Returning to the Winter Olympics, We Look Back to Her Kohl’s Ad With Us

As the Winter Olympics in PyeongChang are upon us, Lindsey Vonn has been a hot topic, as she tends to be. This is will be her fourth and presumably final Olympics. Not to mention, she has recovered from serious injuries that prevented her from competing four years ago. On...

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What did DeVito/Verdi think of this year’s Super Bowl ads?

We asked around the office which ads stood out to people while they watched the Super Bowl. Overall, most people thought that it seemed like a weak crop of ads this year compared to past years.  Here’s what people said:   Andy Brief Good: “I couldn’t really hear much...

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Quick Thoughts on Word of Mouth and the Healthcare Industry

The critical nature of word of mouth (WOM) marketing as it relates to choosing hospitals, doctors and it’s overall impact on healthcare choices still needs study—after all, the decisions made are serious/important.  Many recent hospital studies maintain its importance and past research certainly identifies WOM as critical in healthcare...

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DeVito/Verdi visits the White House

DeVito/Verdi addressed the White House in the area of opioid awareness and combating the opioid epidemic.

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Embracing the Role of the Underdog

“Underdogs” are defined as those that are predicted to lose in a struggle or competition. Yet, in the advertising world, it is possible to capitalize and market the underdog effectively so that it succeeds. Here are five things we found about the underdog effect in advertising and how it...

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Media first or Creative first ‘round 2’

“If you depend on figuring out which old media, new media, internet media, cellphone media or whatever media is right before you have a creative idea that makes that medium actually necessary or work harder, the best result you can expect is to be only as good as your...

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“Fresh Thoughts” from Legal Sea Foods

Following a string of somewhat controversial ads, our new “Fresh Thoughts” campaign brings together humor and wit in an otherwise not-so-funny seafood sphere. This new campaign targets seafood enthusiasts that are willing to chuckle for a change. Seafood is known to be one of the greatest brain foods, and...

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National Thoroughbred Racing Association Ad Campaign Gallops Into CLIO Hall Of Fame

NEW YORK (Sept. 13, 2017) – The New York advertising agency DeVito/Verdi and the National Thoroughbred Racing Association took a victory lap of sorts this past week when their acclaimed radio ad campaign was named to the Clio Awards Hall of Fame. The Clio Awards, one of the most...

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