The DV Truth

Embracing the Role of the Underdog

“Underdogs” are defined as those that are predicted to lose in a struggle or competition. Yet, in the advertising world, it is possible to capitalize and market the underdog effectively so that it succeeds. Here are five things we found about the underdog effect in advertising and how it...

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Media first or Creative first ‘round 2’

“If you depend on figuring out which old media, new media, internet media, cellphone media or whatever media is right before you have a creative idea that makes that medium actually necessary or work harder, the best result you can expect is to be only as good as your...

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“Fresh Thoughts” from Legal Sea Foods

Following a string of somewhat controversial ads, our new “Fresh Thoughts” campaign brings together humor and wit in an otherwise not-so-funny seafood sphere. This new campaign targets seafood enthusiasts that are willing to chuckle for a change. Seafood is known to be one of the greatest brain foods, and...

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National Thoroughbred Racing Association Ad Campaign Gallops Into CLIO Hall Of Fame

NEW YORK (Sept. 13, 2017) – The New York advertising agency DeVito/Verdi and the National Thoroughbred Racing Association took a victory lap of sorts this past week when their acclaimed radio ad campaign was named to the Clio Awards Hall of Fame. The Clio Awards, one of the most...

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BayCare Labor Day spot recognized by AdForum

Yesterday, AdForum announced its top five ads for the week of Monday, September 4. The 30-second Labor Day spot we created for BayCare Health System was awarded the Editor’s Pick. The spot illustrates BayCare’s importance in the Tampa area in bringing life into the world.   See the rest...

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More than just hospitals should fight the opioid epidemic

Hospitals, insurance companies, drug companies! It’s time to communicate with consumers about the opioid crisis. It’s not a choice, it’s a responsibility. Exploration and study of this issue has taught us the power of advertising is part of the solution, but it is not enough on its own. As...

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What can the solar eclipse teach us about an underused marketing tool?

There are a thousand different ways to make the solar eclipse seem relevant to marketing. There are a thousand think-pieces focusing on how brands are hopping on the eclipse bandwagon, or how the memorable nature of an event like this is an excellent retail opportunity, or how the inherent...

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Distribution versus content: Who reigns supreme in TV land

A conversation with Chris Tinkham, written by Darya Bor and Barbara Bell To those who argue wholeheartedly that TV is dead, Devito/Verdi EVP & Media Director Chris Tinkham says to hold your horses. Although these days it might feel like the media is on the brink of a television...

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McCormick presents at Hospital Marketing National, urges hospitals to get social

Sociability and relatability “huge” opportunities Devito/Verdi (New York, NY) “You don’t advertise a hospital with a ‘MRI for $29.99 THIS WEEKEND ONLY’ special,” Paul McCormick, EVP of Account Management at Devito/Verdi said. McCormick presented last month June 5-7 at the Hospital Marketing National Conference in Atlanta, GA. His presentation,...

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Is the Syrian refugee crisis relevant from a marketing perspective?

A New York Times article last week from columnist Charles Duhigg brought the Syrian refugee crisis to light from a marketing lens. Duhigg argues that amongst the countless charities people are exposed to on a regular basis, it is statistically unlikely that you’ll write a check to help the...

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