The DV Truth

The Power of “Idea First” Advertising

  How do you go about making an ad?   For some advertisers, they head directly to the drawing board in their respective craft (i.e. TV, radio, print, etc.). Others take the time to brainstorm about the message they want to portray. Our President, Ellis Verdi, describes these two methods as the...

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Omnichannel marketing and the importance of consistency

It’s Monday morning, and you’re late for work. You run out the door, but not before noticing an eye-catching pamphlet lying on your front porch. As you hurry to your car and start the engine, the radio turns on to some story blaring from the speakers. Even as you...

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Why the World Cup is an advertiser’s biggest challenge

As champions of the New York Corporate Indoor Soccer League, we know a little bit about soccer. And in anticipation of the FIFA World Cup finals this Sunday, we’ve been thinking a lot about the biggest sporting spectacle in the world. Not just about the showdown on the field...

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The State of Pro-Justice Advertising as Justice Kennedy Retires

Retirement. The word evokes many emotions. But for those who have plans to quit the 9-to-5, there are always some indulgent hopes. A store-bought cake in the break room. Congratulatory pats on the back. A contented sigh over a mug of coffee as the retiree enjoys their last day...

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Could social media be a new TV platform?

Instagram launched a new standalone video platform to compete with YouTube. This new feature is a way for users to film and watch longform videos without leaving the app. The videos can be up to an hour long, in comparison to the previous 60-second video feature on Instagram.  ...

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Rebranding with a Side of Burgers

Ever heard of IHOb? If not, you will soon. Last Monday, social media went crazy when IHOP, the International House of Pancakes, announced IHOb as its new name on Twitter. And what does the “b” stand for? Burgers. This sudden identity-swap for one of the most popular chain restaurants...

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TV Advertising Effective, Even For Digital First Brands

A recent study by Simulmedia looked into the sales lift that occurs through TV advertising, which brings light to the importance of using TV as an advertising channel for all types of businesses. As many leading brands nowadays are “digital native” or “digital first” companies, it often becomes difficult...

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Coachella & The Pinnacle of Influencer Marketing

The importance of the digital realm for the marketing and advertising world is indisputable. Social media transcends distance with a single click, thus becoming an easy target for companies that want to reach a global audience. Since the launch of Instagram in 2010, many influencers have cultivated their brand...

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What Does Consumers’ Increased Awareness of Sustainability Mean For Advertisers?

Although Earth Month is coming to a close, consumers continue to voice their passion for the environment. But do consumers really care about sustainability or is this just a phase that comes and goes with awareness?   The answer is yes. According to Nielsen’s 2015 Global Corporate Sustainability Report,...

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Digital Advertising Need Not Be The Main Focus For Hospitals

Hospital advertisers must be aware that ‘retail’ advertising alone is simply not a viable advertising strategy. We have now witnessed numerous of these ‘retail’ strategies from hospitals. They put all their efforts into strong digital content, attributing this digital spending directly to profit. In reality, we can estimate that...

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