The DV Truth

Rebranding with a Side of Burgers

Ever heard of IHOb? If not, you will soon. Last Monday, social media went crazy when IHOP, the International House of Pancakes, announced IHOb as its new name on Twitter. And what does the “b” stand for? Burgers. This sudden identity-swap for one of the most popular chain restaurants...

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TV Advertising Effective, Even For Digital First Brands

A recent study by Simulmedia looked into the sales lift that occurs through TV advertising, which brings light to the importance of using TV as an advertising channel for all types of businesses. As many leading brands nowadays are “digital native” or “digital first” companies, it often becomes difficult...

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Coachella & The Pinnacle of Influencer Marketing

The importance of the digital realm for the marketing and advertising world is indisputable. Social media transcends distance with a single click, thus becoming an easy target for companies that want to reach a global audience. Since the launch of Instagram in 2010, many influencers have cultivated their brand...

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What Does Consumers’ Increased Awareness of Sustainability Mean For Advertisers?

Although Earth Month is coming to a close, consumers continue to voice their passion for the environment. But do consumers really care about sustainability or is this just a phase that comes and goes with awareness?   The answer is yes. According to Nielsen’s 2015 Global Corporate Sustainability Report,...

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Digital Advertising Need Not Be The Main Focus For Hospitals

Hospital advertisers must be aware that ‘retail’ advertising alone is simply not a viable advertising strategy. We have now witnessed numerous of these ‘retail’ strategies from hospitals. They put all their efforts into strong digital content, attributing this digital spending directly to profit. In reality, we can estimate that...

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Zuckerberg’s Congressional Hearing Risks the Future of Online Advertising

If you didn’t get around to watching the 5-hour segment of Mark Zuckerberg testifying in front of the U.S. Senate, that is understandable. However, this case has everything to do with advertising, so it is not something to ignore. The heart of the conversation between the Facebook CEO and our...

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“Ready Player One” Kills the Box Office, Virtual Reality Buzz is Back

Ready Player One has become a blockbuster hit over the past week since its release. In this fantasy thriller film, Steven Spielberg reimagines a world where virtual reality is more important than real life– and perhaps it is the fear that this might potentially become our reality which makes...

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Live Game Show Apps Have Potential to Provide Unique Advertising Opportunities

In case you haven’t heard, HQ has been the most notable game on the app store in the past few months. HQ is a live game show app where users can play for real money, redeeming their prize by hooking up their PayPal account… if they make it to...

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Important Takeaways From Latest Facebook Announcement

In January, Mark Zuckerberg made a big announcement about Facebook. Here were his main points: · Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other....

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Lacoste Turned Its Trademark Crocodile into 10 Different Endangered Species

For a limited-edition shirt collection to benefit a nature conservation charity. Such a simple, genius idea… https://www.elle.com/fashion/a19053145/lacoste-save-our-species

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