The DV Truth

Game of Thrones Starbucks Cup Could Translate Into $2 Billion of Free Advertising

The Game of Thrones Final Season Premier was highly anticipated by millions of fans around the world. After much anticipation fans will finally be able to find out the ultimate fate of Jon Snow, Daenerys Targaryen and the rest of the Westerosi….but what no one expected was the fate...

Read more
Top 5 Digital Trends For A Successful Marketing Strategy

With technology transforming and the explosive rise of new businesses, it is getting challenging for companies to stand out. It is important to know how to navigate your company through this environment to come out on top. Here are some trends that we believe, if integrated correctly, can be...

Read more
Vlog 2: All Time Favorite Ad Campaigns – DeVito/Verdi Edition

Part II of our DeVito/Verdi vlog series is now up on our YouTube Channel. Watch the short clip to see which ad campaigns our agency executives found most interesting.

Read more
Vlog: A Look Inside a NYC Advertising Agency

Watch our short clip of what it’s like inside a New York advertising agency. More content to come on our YouTube channel — make sure to subscribe for new videos!

Read more
Will the Rise of Consultancies Spell the End of Advertising Agencies?

Four consultancies have made it onto Ad Age’s rankings of the 10 largest agency companies worldwide: Accenture, PwC, IBM and Deloitte. As consultancies continue to expand into the advertising space, the lines between the two are beginning to blur. Many consulting firms are entering the digital space and even...

Read more
Is Cause Marketing A Good Advertising Strategy?

We’ve all seen those ads in which companies claim to better the world with your purchase. They attempt to unify their brand message with activism. And sometimes you’re left thinking… this cause has nothing to do with the company or the product! But the company is still serving a...

Read more
National Holidays – Marketing Scam or Not?

We hope you all had a great 3-day weekend! Let’s talk national holidays. Ever wonder how certain holidays like, the ones listed in this blog, are created and the reason behind them? Well, today is the day we will briefly take a look behind the scenes. BUT before we do,...

Read more
The Biggest CORNtroversy In The Beverage Industry

There is a debate brewing about corn syrup! Bud Light ran several ads that called out competitors’ usage of corn syrup in brews during Super Bowl LIII. However, when opportunity presented itself, one brave soul decided to jump on it. Miller’s jumped on the opportunity to clarify that corn...

Read more
The Marketing Fails You NEED to Know About!

Imagine your favorite brand changes their logo or design – how would you feel about that? All the trust you had in the brand seems to have disappeared. We perceive them differently. What do they stand for now? This can get quite confusing and off-putting for the customer. After...

Read more
Hot Topic: Influencer Marketing

There is buzz around the word “influencer” unlike ever before. Companies are increasingly allocating more and more of their advertising budgets to collaboration with influencers. And why not? Influencer marketing consistently has a high ROI, helps increase brand visibility, engagement, and establishes credibility, while compensating influencers and allowing them...

Read more