The DV Truth

What Does Consumers’ Increased Awareness of Sustainability Mean For Advertisers?

Although Earth Month is coming to a close, consumers continue to voice their passion for the environment. But do consumers really care about sustainability or is this just a phase that comes and goes with awareness?   The answer is yes. According to Nielsen’s 2015 Global Corporate Sustainability Report,...

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Digital Advertising Need Not Be The Main Focus For Hospitals

Hospital advertisers must be aware that ‘retail’ advertising alone is simply not a viable advertising strategy. We have now witnessed numerous of these ‘retail’ strategies from hospitals. They put all their efforts into strong digital content, attributing this digital spending directly to profit. In reality, we can estimate that...

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Zuckerberg’s Congressional Hearing Risks the Future of Online Advertising

If you didn’t get around to watching the 5-hour segment of Mark Zuckerberg testifying in front of the U.S. Senate, that is understandable. However, this case has everything to do with advertising, so it is not something to ignore. The heart of the conversation between the Facebook CEO and our...

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“Ready Player One” Kills the Box Office, Virtual Reality Buzz is Back

Ready Player One has become a blockbuster hit over the past week since its release. In this fantasy thriller film, Steven Spielberg reimagines a world where virtual reality is more important than real life– and perhaps it is the fear that this might potentially become our reality which makes...

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Live Game Show Apps Have Potential to Provide Unique Advertising Opportunities

In case you haven’t heard, HQ has been the most notable game on the app store in the past few months. HQ is a live game show app where users can play for real money, redeeming their prize by hooking up their PayPal account… if they make it to...

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Important Takeaways From Latest Facebook Announcement

In January, Mark Zuckerberg made a big announcement about Facebook. Here were his main points: · Recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments that lead us to connect more with each other....

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Lacoste Turned Its Trademark Crocodile into 10 Different Endangered Species

For a limited-edition shirt collection to benefit a nature conservation charity. Such a simple, genius idea… https://www.elle.com/fashion/a19053145/lacoste-save-our-species

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Opioid Summit at the White House

Ellis Verdi and Paul McCormick attended the Opioid Summit at the White House last week. There was a lot of positive energy to make sure that something will finally get done about this horrible, horrible situation.     Problem solving at the highest level deserves respect but in this...

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AMAZON ENVY IS THE REAL RETAIL NIGHTMARE

Amazon’s impact on retailers’ business has brought out the worst in their behavior. The instinct of big box retailers is to quickly imitate their competitors. If you want to know why the retail landscape looks so similar it’s because any new idea is sucked into an industry which systematically...

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Three Main Audiences for Opioid Awareness Campaign

Recently, Ellis Verdi was featured in Becker’s Hospital Review, discussing the target audiences for our opioid crisis awareness campaign, and how we approached them through advertising. In our ads for Premier Health, focused on a few key groups. There were three main audiences for this Premier Health campaign. The...

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