Tribe Hummus

  • Client: Tribe Hummus
  • Category: Digital/Social
We have been able to breathe new life, drive sales and enhance brand and appetite appeal for this distant #2 brand in the Hummus category. And do it in relatively short order. Tracking research shows the ads are having impact as top of mind awareness is up 48% in key markets; resulting double digit sales trends. Over 12 months, we’ve helped Tribe gain over 20k new fans and engagement is up 400% We launched Tribe’s Instagram presence; growth has been exponential at a rate of nearly 59,000%


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