NTRA

  • Client: NTRA
  • Category: Radio
The NTRA came to us with a particularly tough assignment: raise the awareness and relevance of an activity that had been long lost in the consumer’s mind despite its value of being a surprisingly fun form of entertainment. Remind people that what they currently do in their spare time is not as exciting as a day at the track. We disrupted their notions about horseracing by making contrasts to their everyday entertainment options, which many times can be a letdown.
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