Laurel Road – YouTube campaign

  • Client: Laurel Road
  • Category: Digital/Social
We developed an extremely cost effective YouTube advertising campaign for Laurel Road, a student loan refinancing company. Rather than an expensive TV campaign, we determined YouTube would be a more cost-efficient way to reach their target demographic. We produced a mix of acted commercials and stock footage commercials for one-tenth the projected cost of a television campaign.

YOUTUBE CAMPAIGN