Hotwire.com – Campaign

  • Client: Hotwire.com
  • Category: TV
Hotwire needed to leverage its low price leadership in the category almost to the exclusion of all else. And we needed to do so in a way that resonates with "price hunters." The advertising created a “cult" identity for the Hotwire.com customer: those who get particular pleasure from saving money.
  • MORE WORK FOR THIS CLIENT
    Coming soon