BayCare Health System

  • Client: BayCare
  • Category: Digital/Social
Our new positioning for BayCare – “Humanity at Work” – resonates in today’s environment as hospitals
are trying to be more patient-oriented, focusing on access, transparency, and treating people like... people.
The success of this campaign originates from our unique strategic process that uncovered truths about
BayCare to differentiate the system in the marketplace and create an environment of healing.
You’ll see this vision played out over the entire marketing campaign through website, digital banners, TV and social media.



Social Media