Abington Memorial

  • Client: Abington Memorial
  • Category: Print/OOH TV
Abington Memorial Hospital faces tremendous competition in the greater Philadelphia area. Our challenge was to position Abington as the equivalent to the downtown Philadelphia academic institutions in terms of technology, innovation, and patient outcomes. This campaign had to positively predispose patients to consider Abington when discussing health matters with their physician.

We wanted to elicit a strong emotional response to our work and, therefore, stay away from the typical cues you find with most healthcare advertisements (a doctor holding a patient’s hand, an MRI machine, corporate office building, etc).
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