Tags: influencer marketing

Hot Topic: Influencer Marketing

There is buzz around the word “influencer” unlike ever before. Companies are increasingly allocating more and more of their advertising budgets to collaboration with influencers. And why not? Influencer marketing consistently has a high ROI, helps increase brand visibility, engagement, and establishes credibility, while compensating influencers and allowing them...

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Who’s responsible for the Fyre Festival fraud?

Hulu and Netflix’s hot new documentaries “Fyre Fraud” and “Fyre: The Greatest Party That Never Happened”, respectively, have brought 2017’s failed music festival back to relevance. The films follow the festival’s co-creator Billy McFarland as he fails to plan, and falsely advertises a non-existent music festival on a Bahamas...

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Coachella & The Pinnacle of Influencer Marketing

The importance of the digital realm for the marketing and advertising world is indisputable. Social media transcends distance with a single click, thus becoming an easy target for companies that want to reach a global audience. Since the launch of Instagram in 2010, many influencers have cultivated their brand...

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