Tags: Game of Thrones marketing

Game of Thrones Starbucks Cup Could Translate Into $2 Billion of Free Advertising

The Game of Thrones Final Season Premier was highly anticipated by millions of fans around the world. After much anticipation fans will finally be able to find out the ultimate fate of Jon Snow, Daenerys Targaryen and the rest of the Westerosi….but what no one expected was the fate...

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What can the solar eclipse teach us about an underused marketing tool?

There are a thousand different ways to make the solar eclipse seem relevant to marketing. There are a thousand think-pieces focusing on how brands are hopping on the eclipse bandwagon, or how the memorable nature of an event like this is an excellent retail opportunity, or how the inherent...

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