Tags: creative advertising

Will the Rise of Consultancies Spell the End of Advertising Agencies?

Four consultancies have made it onto Ad Age’s rankings of the 10 largest agency companies worldwide: Accenture, PwC, IBM and Deloitte. As consultancies continue to expand into the advertising space, the lines between the two are beginning to blur. Many consulting firms are entering the digital space and even...

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National Holidays – Marketing Scam or Not?

We hope you all had a great 3-day weekend! Let’s talk national holidays. Ever wonder how certain holidays like, the ones listed in this blog, are created and the reason behind them? Well, today is the day we will briefly take a look behind the scenes. BUT before we do,...

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The Marketing Fails You NEED to Know About!

Imagine your favorite brand changes their logo or design – how would you feel about that? All the trust you had in the brand seems to have disappeared. We perceive them differently. What do they stand for now? This can get quite confusing and off-putting for the customer. After...

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Hot Topic: Influencer Marketing

There is buzz around the word “influencer” unlike ever before. Companies are increasingly allocating more and more of their advertising budgets to collaboration with influencers. And why not? Influencer marketing consistently has a high ROI, helps increase brand visibility, engagement, and establishes credibility, while compensating influencers and allowing them...

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TGIF – Our Work On Beverages

5pm hits on Friday, and we’re more than ready to unwind after a long week. Check out some of our past work for clients who help make your weekends extra special. Chateau Auguste Bordeaux Small hands, small feet, big Bordeaux.   Duane Reade Not half bad. Corazon Tequila Start...

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Our Top 5 Super Bowl Ads

It is a known fact that people don’t just watch the Super Bowl to watch football. Last Sunday, millions of Americans gathered around the TV to eat good food, cheer on their favorite team and watch popular artists perform at halftime. One of the most iconic aspects of the...

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The Power of “Idea First” Advertising

      How do you go about making an ad?   For some advertisers, they head directly to the drawing board in their respective craft (i.e. TV, radio, print, etc.). Others take the time to brainstorm about the message they want to portray. Our President, Ellis Verdi, describes these two methods...

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In some cases TV can do it all…

Bernie & Phly’s TV Can a TV campaign move retail business month after month for 2 years? It can. Can it at the same time have a low cost of production, say about $15 thousand per spot? It can. Can it be a true campaign with both branding and promo created...

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Advertising is an effective way to demonstrate the problem.

Our work with the NCAI tackles offensive sports team names head on.   http://www.slate.com/blogs/browbeat/2013/10/10/new_york_jews

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Bernie & Phyl’s Using Ads to Make You Think

Some of the best ads take a little time to get but once you get it, it stays with you. In this case, younger customers get it quicker. Perfect. It doesn’t need to be very engaged or particularly high-brow thinking, just making consumers take that extra second to think...

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