Tags: creative advertising

The Power of “Idea First” Advertising

  How do you go about making an ad?   For some advertisers, they head directly to the drawing board in their respective craft (i.e. TV, radio, print, etc.). Others take the time to brainstorm about the message they want to portray. Our President, Ellis Verdi, describes these two methods as the...

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In some cases TV can do it all…

Bernie & Phly’s TV Can a TV campaign move retail business month after month for 2 years? It can. Can it at the same time have a low cost of production, say about $15 thousand per spot? It can. Can it be a true campaign with both branding and promo created...

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Advertising is an effective way to demonstrate the problem.

Our work with the NCAI tackles offensive sports team names head on.   http://www.slate.com/blogs/browbeat/2013/10/10/new_york_jews

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Bernie & Phyl’s Using Ads to Make You Think

Some of the best ads take a little time to get but once you get it, it stays with you. In this case, younger customers get it quicker. Perfect. It doesn’t need to be very engaged or particularly high-brow thinking, just making consumers take that extra second to think...

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