Tags: advertising

Vlog: A Look Inside a NYC Advertising Agency

Watch our short clip of what it’s like inside a New York advertising agency. More content to come on our YouTube channel — make sure to subscribe for new videos!

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Will the Rise of Consultancies Spell the End of Advertising Agencies?

Four consultancies have made it onto Ad Age’s rankings of the 10 largest agency companies worldwide: Accenture, PwC, IBM and Deloitte. As consultancies continue to expand into the advertising space, the lines between the two are beginning to blur. Many consulting firms are entering the digital space and even...

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Is Cause Marketing A Good Advertising Strategy?

We’ve all seen those ads in which companies claim to better the world with your purchase. They attempt to unify their brand message with activism. And sometimes you’re left thinking… this cause has nothing to do with the company or the product! But the company is still serving a...

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The Biggest CORNtroversy In The Beverage Industry

There is a debate brewing about corn syrup! Bud Light ran several ads that called out competitors’ usage of corn syrup in brews during Super Bowl LIII. However, when opportunity presented itself, one brave soul decided to jump on it. Miller’s jumped on the opportunity to clarify that corn...

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Who’s responsible for the Fyre Festival fraud?

Hulu and Netflix’s hot new documentaries “Fyre Fraud” and “Fyre: The Greatest Party That Never Happened”, respectively, have brought 2017’s failed music festival back to relevance. The films follow the festival’s co-creator Billy McFarland as he fails to plan, and falsely advertises a non-existent music festival on a Bahamas...

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Is the Syrian refugee crisis relevant from a marketing perspective?

A New York Times article last week from columnist Charles Duhigg brought the Syrian refugee crisis to light from a marketing lens. Duhigg argues that amongst the countless charities people are exposed to on a regular basis, it is statistically unlikely that you’ll write a check to help the...

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The new frontier of 15-second television spots

Let’s cut to the chase: 15-second ads are here to stay. Nielsen, the global media, information, and data tracking company, measures that the number of 15-second television commercials increased more than 80% between 2008 and 2012. In today’s digital age, the importance of these 15-second spots not only speaks...

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