Tags: advertising

Labor Day Weekend Sales: Worth it?

Labor Day – a holiday no one necessarily celebrates, but still, we take the day off. We all end up viewing Labor Day as another Monday no one goes into the office.  According to the U.S. Census Bureau two of the top five year-round occupations are retail salesperson and...

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A CEO’s Take on Taglines

Typically a lot of marketing work was done in service of discovering a tagline that summed up the entire brand in a few words. We should ask ourselves if a tagline is as important in our new media/marketing environment?  Many say no.   The best work today has messages...

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DV Women Visit T.J. Maxx’s “The Changing Room”

Last week, the women of DeVito/Verdi attended T.J. Maxx’s The Maxx You Project, “The Changing Room,” which celebrates and examines women making changes and embracing who they are at every stage of life.  In its third year, the event featured guest speakers such as Lea Michele and Lauren Scruggs,...

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Game of Thrones Starbucks Cup Could Translate Into $2 Billion of Free Advertising

The Game of Thrones Final Season Premier was highly anticipated by millions of fans around the world. After much anticipation fans will finally be able to find out the ultimate fate of Jon Snow, Daenerys Targaryen and the rest of the Westerosi….but what no one expected was the fate...

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Top 5 Digital Trends For A Successful Marketing Strategy

With technology transforming and the explosive rise of new businesses, it is getting challenging for companies to stand out. It is important to know how to navigate your company through this environment to come out on top. Here are some trends that we believe, if integrated correctly, can be...

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Vlog: A Look Inside a NYC Advertising Agency

Watch our short clip of what it’s like inside a New York advertising agency. More content to come on our YouTube channel — make sure to subscribe for new videos!

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Will the Rise of Consultancies Spell the End of Advertising Agencies?

Four consultancies have made it onto Ad Age’s rankings of the 10 largest agency companies worldwide: Accenture, PwC, IBM and Deloitte. As consultancies continue to expand into the advertising space, the lines between the two are beginning to blur. Many consulting firms are entering the digital space and even...

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Is Cause Marketing A Good Advertising Strategy?

We’ve all seen those ads in which companies claim to better the world with your purchase. They attempt to unify their brand message with activism. And sometimes you’re left thinking… this cause has nothing to do with the company or the product! But the company is still serving a...

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The Biggest CORNtroversy In The Beverage Industry

There is a debate brewing about corn syrup! Bud Light ran several ads that called out competitors’ usage of corn syrup in brews during Super Bowl LIII. However, when opportunity presented itself, one brave soul decided to jump on it. Miller’s jumped on the opportunity to clarify that corn...

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Who’s responsible for the Fyre Festival fraud?

Hulu and Netflix’s hot new documentaries “Fyre Fraud” and “Fyre: The Greatest Party That Never Happened”, respectively, have brought 2017’s failed music festival back to relevance. The films follow the festival’s co-creator Billy McFarland as he fails to plan, and falsely advertises a non-existent music festival on a Bahamas...

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