Press

It’s All About the WORK

Sweating for the shiver down the spine.

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In new NEFCU lark, bankers lack heart

In new NEFCU lark, bankers lack heart Westbury-based credit union NEFCU features bankers singing “If I Only Had a Heart” in its 30-second TV commercial.

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NEFCU Gambles on Non-Traditional Approach to Advertising – and Wins

Sometimes the best approach to advertising isn’t building your credit union up in the eyes of viewers. Rather, it is tearing the banking competition down – in a light-hearted, playful manner.

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Call It What You Like, But Not a Chain

Roger Berkowitz argues in a series of new commercials that its seafood restaurants should never be considered a chain.

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Bernie & Phyl’s has a new ad agency — DeVito/Verdi

DeVito/Verdi is the new AOR for Norton-based Bernie & Phyl’s Furniture store chain.

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What Independent Agencies of the Future Will Need to Compete

First, you need a soul. The essence of the agency is in the living, breathing hearts of the partners and its critical employees.

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The Art of Great Local Ads

Want a memorable TV spot? Embrace the limits of a small budget.

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Suffolk University ad campaign plays up identity, value

Edgy new campaign that brands Suffolk as a school for the common student.

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Price Chopper launches ‘theme park of food’

It’s all in the details at Price Chopper’s new Market Bistro banner.

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