Premier Health Opioid Epidemic TV/Radio Campaign

  • Client: Premier Health
  • Category: Radio TV
Hospitals have always been a public service and should be viewed that way in communications (and less as an institution). The drama of saving lives is irresistible in advertising and should be, however the shift to a responsibility to keep our population healthy also shifts some of the emphasis towards communicating to our community about threats to their health to keep them out of the hospital. This approach is versatile enough to tackle the opioid epidemic from any angle, whether it be a healthcare provider or an insurance company.

Here are some examples of a TV and radio campaign we created for Premier Health to help fight against opioid addiction in Ohio.