- Client: Meijer
- Category: Print/OOH TV
To survive against an insurgent Wal-Mart, Meijer needed to build a stronger brand position, but still needed to drive traffic day-in and day-out. “Higher Standards/Lower Prices” campaign positions Meijer as an added-value/better place to shop (“the smarter choice”): focus on perishables, pharmacy, community involvement. Fully integrated approach: TV and out-of-home for branding, radio for traffic-driving/promotional; direct marketing, digital, social media, and other emerging media for tactical opportunity. We even ran a couponing program at local dry cleaner stores that had record redemption rates. See example below.
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MOBILE MARKETING “GAS ALERT”
PUBLIC RELATIONS: MICHIGAN FOOTBALL TAILGATE EVENT