Meijer

  • Client: Meijer
  • Category: Print/OOH TV
To survive against an insurgent Wal-Mart, Meijer needed to build a stronger brand position, but still needed to drive traffic day-in and day-out.

“Higher Standards/Lower Prices” campaign positions Meijer as an added-value/better place to shop (“the smarter choice”): focus on perishables, pharmacy, community involvement.

Fully integrated approach: TV and out-of-home for branding, radio for traffic-driving/promotional; direct marketing, digital, social media, and other emerging media for tactical opportunity.

We even ran a couponing program at local dry cleaner stores that had record redemption rates. See example below.

MOBILE MARKETING “GAS ALERT”

PUBLIC RELATIONS: MICHIGAN FOOTBALL TAILGATE EVENT