Legal Sea Foods Restaurants – “Fresh Fish Street Sign”

  • Client: Legal Sea Foods
  • Category: Print/OOH
Strategically, we want to spread the word that no one has fresher fish than Legal Sea Foods Restaurants. Since one of their restaurants is adjacent to the Boston Aquarium, we opportunistically placed a sign for the restaurant right next to the direction signage to the aquarium (we produced this, had staff put them up in the middle of the night - everyone loved the idea).