Legal Sea Foods Incentivized Online Check Ins

  • Client: Legal Sea Foods
  • Category: Digital/Social
How do you convince customers to check in online when they are at your restaurant? Make it fun and rewarding. For Legal Sea Foods at Kendall Square, we engineered a gumball machine that would only give you the reward if you checked in on Foursquare. Customers loved it and were far more interested in checking in, not because they wanted a gumball, but because this type of social interactivity is novel and engaging.