Legal Sea Foods Incentivized Online Check Ins
- Client: Legal Sea Foods
- Category: Digital/Social
How do you convince customers to check in online when they are at your restaurant? Make it fun and rewarding. For Legal Sea Foods at Kendall Square, we engineered a gumball machine that would only give you the reward if you checked in on Foursquare. Customers loved it and were far more interested in checking in, not because they wanted a gumball, but because this type of social interactivity is novel and engaging.
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