Laurel Road

  • Client: Laurel Road
  • Category: Print/OOH
Laurel Road had a big challenge ahead of them. Not only did they have to build their brand in the student loan refinancing industry, they had to create a foundation for a myriad of other financial services they want to offer down the line. We created a comprehensive campaign focused on testing various different media approaches. The first is an out of home campaign in New York, getting as much reach as possible for Laurel Road’s message.