Laurel Road – YouTube campaign
- Client: Laurel Road
- Category: Digital/Social
We developed an extremely cost effective YouTube advertising campaign for Laurel Road, a student loan refinancing company. Rather than an expensive TV campaign, we determined YouTube would be a more cost-efficient way to reach their target demographic. We produced a mix of acted commercials and stock footage commercials for one-tenth the projected cost of a television campaign.
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Laurel Road Financial video YOUTUBE CAMPAIGN