Goldtoe Digital

  • Client: Goldtoe
  • Category: Digital/Social
Gold Toe asked us to create a campaign that would drive online and offline sales during the back to school season for both GoldToe.com and their preferred retailers. Digital media was used strategically to drive purchase conversions at either purchase point while providing measurable performance data.

Our strategy was to provide a medium through which potential consumers can find and buy Gold Toe while measuring performance to gain actionable insights. We developed a microsite that enabled users to learn about Gold Toe, find their local store, and allowed them to purchase online. The digital campaign was set up to track performance on the
following, allowing us to measure overall success:
• Purchases on GoldToe.com
• Clicks to online retail partner sites
• Cost per conversion
• Searches for retail stores selling Gold Toe

Website

Digital Banners

 

Facebook

 

Social Media

Amazon

Kohl’s