Goldtoe Digital

  • Client: Goldtoe
  • Category: Digital/Social
Gold Toe asked us to create a campaign that would drive online and offline sales during the back to school season for both and their preferred retailers. Digital media was used strategically to drive purchase conversions at either purchase point while providing measurable performance data.

Our strategy was to provide a medium through which potential consumers can find and buy Gold Toe while measuring performance to gain actionable insights. We developed a microsite that enabled users to learn about Gold Toe, find their local store, and allowed them to purchase online. The digital campaign was set up to track performance on the following, allowing us to measure overall success:
• Purchases on
• Clicks to online retail partner sites
• Cost per conversion
• Searches for retail stores selling Gold Toe


Digital Banners




Social Media