Duane Reade Drugstores

  • Client: Duane Reade
  • Category: Print/OOH
Duane Reade is an iconic New York City drugstore, yet in recent years it has earned a reputation for less than ideal service, poorly laid out stores and confusing signage.

Our communications program revitalized this retailer and re-created an emotional bond with New Yorkers: “Duane Reade. Your City. Your Drugstore.”

We also helped Duane Reade develop their Private Label brand called “Delish.” (Positioning, packaging and communications). When Walgreens acquired Duane Reade, they took the Delish concept national.
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