Daffy’s Clothing Stores – Texting Fashion

  • Client: Daffy's
  • Category: Digital/Social
We came up with the idea of staging a street-level publicity event that blended window-shopping and a live fashion show to create interaction from hundreds of passers-by for an entire day and night. Models in the window were ready to try on any items in the new fashion range. They then asked the public at street level to text a special number for each model, asking them to try on and then take off a particular item. Each message was projected onto the store window, allowing everyone in the huge crowd to follow the conversation, while the models themselves, each used a phone to interact with people on the street.