Daffy’s Clothing Stores – Peep Show

  • Client: Daffy's
  • Category: Digital/Social Print/OOH
We drew Times Square traffic into the new Daffy’s Store by communicating the off-price retailer’s high fashion, low price position. Creating a peep show enabled us to show customers what 80% off REALLY looks like. We take an "idea-driven" approach to communications and don't think in terms of particular mediums, but try to find best ways to reach and impact the target.