- Client: Bernie & Phyl’s
- Category: Print/OOH
Our “marital life” campaign draws shoppers in by adding a much-needed, playful punch to the mundanity and stress of domestic decision-making.
This campaign pushes the message creatively with humor in order to rise above all the category noise, get heard and disrupt people notions of what Bernie & Phyl’s really has to offer. We want to covey the point that Bernie & Phyl’s sells high quality product in a style that would appeal to the younger home dweller.