BayCare in Publix

  • Client: BayCare
  • Category: Digital/Social Print/OOH
BayCare has created a relationship with Publix to give people more access to ways to put healthcare in their own hands….and extend the Baycare brand further into the community.

At 140 Publix locations in the greater Tampa/St. Pete region, Baycare is co-branding the Publix screening devices that are adjacent to their pharmacies. We helped develop digital screens/signage that people see when they walk in the store where they can check their weight, blood pressure, body mass index, etc. Baycare branded signage indicates why it’s important to know “your numbers” and track then on a regular basis.