More than just hospitals should fight the opioid epidemic
05 / 09 / 2017
Hospitals, insurance companies, drug companies! It’s time to communicate with consumers about the opioid crisis. It’s not a choice, it’s a responsibility. Exploration and study of this issue has taught us the power of advertising is part of the solution, but it is not enough on its own. As the ‘third bucket’ of necessary hospital communications activities (same group of initiatives as lectures on diabetes control, weight management, etc.) hospitals need to show care for their populations by communicating to them about the risks of opioid usage beyond prescription and the risk of evolving to other drugs like heroin. In addition to helping society and fighting against a tragic trend, this imparts much strength to a hospital brand and its role in combating an epidemic like no other. The same goes for insurance companies and drug companies. Fighting against the opioid epidemic not only helps society, it helps improve their brand image.