12 / 10 / 2016
Bernie & Phly’s TV
Can a TV campaign move retail business month after month for 2 years? It can. Can it at the same time have a low cost of production, say about $15 thousand per spot? It can. Can it be a true campaign with both branding and promo created seamlessly? It can. Can it be always attention-getting, sell hard, interesting and refreshed? It can. Can it have :30’s and :15’s. It can. Anything else?
The trap everyone falls into is assuming that trends apply universally. The reality is that a lot of the time you need multiple channels to be effective, but there are many instances where excellently executing one channel is more effective. Can TV always do it all? No, but in some cases it can.