DeVito/Verdi wins GOLD for Gordmans Social Media campaign

Our social media campaign for Gordmans, the Midwest apparel retailer, won the Gold at this years’ Service Industry Advertising Awards Show.

More than 600 ad agencies and 800 institutions competed this year with more than 1,900 entries.

We know that Gordmans shoppers love to save money and they love sharing how they did it.

So we capitalized on the YouTube “Haul” phenomenon.

We asked shoppers to send us their own “haul” videos via #GotItAtGordmans and enter a contest — we used their YouTube footage and made commercials out of them to be used in a variety of channels. Click below to see four sample spots:

Shared in social media. (FB)
Played in-store.
Included in Emails to 4,000,000 G-Rewards customers.
Played at outdoor summer concert sponsorships on the big screen.