Category: Short Thoughts

“Ready Player One” Kills the Box Office, Virtual Reality Buzz is Back

Ready Player One has become a blockbuster hit over the past week since its release. In this fantasy thriller film, Steven Spielberg reimagines a world where virtual reality is more important than real life– and perhaps it is the fear that this might potentially become our reality which makes...

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Live Game Show Apps Have Potential to Provide Unique Advertising Opportunities

In case you haven’t heard, HQ has been the most notable game on the app store in the past few months. HQ is a live game show app where users can play for real money, redeeming their prize by hooking up their PayPal account… if they make it to...

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Three Main Audiences for Opioid Awareness Campaign

Recently, Ellis Verdi was featured in Becker’s Hospital Review, discussing the target audiences for our opioid crisis awareness campaign, and how we approached them through advertising. In our ads for Premier Health, focused on a few key groups. There were three main audiences for this Premier Health campaign. The...

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What did DeVito/Verdi think of this year’s Super Bowl ads?

We asked around the office which ads stood out to people while they watched the Super Bowl. Overall, most people thought that it seemed like a weak crop of ads this year compared to past years.  Here’s what people said:   Andy Brief Good: “I couldn’t really hear much...

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Quick Thoughts on Word of Mouth and the Healthcare Industry

The critical nature of word of mouth (WOM) marketing as it relates to choosing hospitals, doctors and it’s overall impact on healthcare choices still needs study—after all, the decisions made are serious/important.  Many recent hospital studies maintain its importance and past research certainly identifies WOM as critical in healthcare...

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More than just hospitals should fight the opioid epidemic

Hospitals, insurance companies, drug companies! It’s time to communicate with consumers about the opioid crisis. It’s not a choice, it’s a responsibility. Exploration and study of this issue has taught us the power of advertising is part of the solution, but it is not enough on its own. As...

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Is the Syrian refugee crisis relevant from a marketing perspective?

A New York Times article last week from columnist Charles Duhigg brought the Syrian refugee crisis to light from a marketing lens. Duhigg argues that amongst the countless charities people are exposed to on a regular basis, it is statistically unlikely that you’ll write a check to help the...

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The new frontier of 15-second television spots

Let’s cut to the chase: 15-second ads are here to stay. Nielsen, the global media, information, and data tracking company, measures that the number of 15-second television commercials increased more than 80% between 2008 and 2012. In today’s digital age, the importance of these 15-second spots not only speaks...

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Creativity in the digital world by Ellis Verdi

What has happened to creativity in the digital world? Ask an agency to do a great print ad or terrific outdoor board or a smart commercial and few can deliver. The ones that succeed today are awash in planning theory to get to one thought that can be spread...

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In some cases TV can do it all…

Bernie & Phly’s TV Can a TV campaign move retail business month after month for 2 years? It can. Can it at the same time have a low cost of production, say about $15 thousand per spot? It can. Can it be a true campaign with both branding and promo created...

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