Category: Industry Specific

Lacoste Turned Its Trademark Crocodile into 10 Different Endangered Species

For a limited-edition shirt collection to benefit a nature conservation charity. Such a simple, genius idea… https://www.elle.com/fashion/a19053145/lacoste-save-our-species

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Three Main Audiences for Opioid Awareness Campaign

Recently, Ellis Verdi was featured in Becker’s Hospital Review, discussing the target audiences for our opioid crisis awareness campaign, and how we approached them through advertising. In our ads for Premier Health, focused on a few key groups. There were three main audiences for this Premier Health campaign. The...

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Quick Thoughts on Word of Mouth and the Healthcare Industry

The critical nature of word of mouth (WOM) marketing as it relates to choosing hospitals, doctors and it’s overall impact on healthcare choices still needs study—after all, the decisions made are serious/important.  Many recent hospital studies maintain its importance and past research certainly identifies WOM as critical in healthcare...

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DeVito/Verdi visits the White House

DeVito/Verdi addressed the White House in the area of opioid awareness and combating the opioid epidemic.

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Embracing the Role of the Underdog

“Underdogs” are defined as those that are predicted to lose in a struggle or competition. Yet, in the advertising world, it is possible to capitalize and market the underdog effectively so that it succeeds. Here are five things we found about the underdog effect in advertising and how it...

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More than just hospitals should fight the opioid epidemic

Hospitals, insurance companies, drug companies! It’s time to communicate with consumers about the opioid crisis. It’s not a choice, it’s a responsibility. Exploration and study of this issue has taught us the power of advertising is part of the solution, but it is not enough on its own. As...

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McCormick presents at Hospital Marketing National, urges hospitals to get social

Sociability and relatability “huge” opportunities Devito/Verdi (New York, NY) “You don’t advertise a hospital with a ‘MRI for $29.99 THIS WEEKEND ONLY’ special,” Paul McCormick, EVP of Account Management at Devito/Verdi said. McCormick presented last month June 5-7 at the Hospital Marketing National Conference in Atlanta, GA. His presentation,...

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Target Vet May Face Resistance In Overhauling Walmart’s Marketing

Starting January 1, it will be a new Walmart if Michael Francis has his way. He has been hired as a consultant to overhaul the retailer’s marketing, with CMO Stephen Quinn retiring after nine years on the job. Francis will challenge the Walmart bureaucracy to add more lifestyle awareness...

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