Category: Clients

Bernie & Phyl’s – furniture retailer too sexy?

A not so subtle misdirect in advertising can deliver a surprise, an unforgettable message and instigate action. Article in Boston Business Journal The story behind Bernie & Phyl’s sexually suggestive ads: http://www.bizjournals.com/boston/news/2017/02/17/the-story-behind-bernie-phyls-sexually-suggestive.html Article in Furniture Today Bernie & Phyl’s seeks young consumer with suggestive ads: http://www.furnituretoday.com/article/540459-bernie-phyls-seeks-young-consumer-suggestive-ads

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Mount Sinai – The Global Awards

– We are proud of our latest campaign for Mount Sinai Health System that was just recognized for creative excellence at the prestigious Global Awards…not easy to drive an emotional reaction in print medium these days.

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Cool social media effort for Gordmans

Gordmans shoppers love to save money and they love sharing how they did it. So we capitalized on the YouTube “Haul” phenomenon. We asked shoppers to send us their own “haul” videos via #GotItAtGordmans and enter a contest — we used their YouTube footage and made commercials out of...

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In some cases TV can do it all…

Bernie & Phly’s TV Can a TV campaign move retail business month after month for 2 years? It can. Can it at the same time have a low cost of production, say about $15 thousand per spot? It can. Can it be a true campaign with both branding and promo created...

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Get out the vote. An important campaign activity. Even for a Legal Sea Foods campaign.

Legal Sea Foods Restaurants

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Auto-regenerating advertising programs using the web

Anna’s Linens and Gordmans TV The best of social media instigates consumers to provide the advertising content that can appear everywhere and when its seen it challenges others to in-turn provide more content. The key to this self-propelled activity is to have the content pay off a message and...

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Legal Sea Foods and Entertaining Advertisements

Legal Sea Foods – Roger Berkowitz for President – TV Commercials Restaurants must be entertaining. Legal Sea Foods will capitalize on what is no longer just an election. It’s a cultural phenomenon.

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Underdog Branding for Tribe Hummus

An underdog brand benefits immensely by acting/sounding like a leader, even though it’s a distant second, if the leader doesn’t take that position. You have to own your dominant position in the market or a competitor will swoop in and take that image. That’s what we did with Tribe...

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A leading hospital system with a strong point of view begins to speak out…

Mount Sinai Health System

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Can a liquor beverage warehouse have a personality? Here’s the voice of one that drove a difference….

BevMo! Radio:  

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