Auto-regenerating advertising programs using the web

Anna’s Linens and Gordmans TV

The best of social media instigates consumers to provide the advertising content that can appear everywhere and when its seen it challenges others to in-turn provide more content. The key to this self-propelled activity is to have the content pay off a message and be interesting enough to watch and thereby work as advertising.

We engaged people to prank others they know (Anna’s Linens) and have people post their significant store purchases called ‘hauls’ (Gordmans). These ideas would populate all media including TV and is self propelled with new material as consumers post more video for commercial use.