We offer the in-depth strategic discipline and contemporary media knowledge of a large media company, meshed with the efficiency, responsiveness and flexibility of a results-oriented, independent agency. Services include media planning/placement planning, buying, consulting, promotion programs, business-to-business, online, and product placement.
UNIQUE CREATIVE PROCESS
All our creative teams compete against each other on every assignment for each account in the agency. This allows for the natural ebb and flow of creative excellence and the consistent delivery of high quality results.
MEDIA AND MESSAGE ARE ONE
We tend to be media-agnostic and develop plans involving all agency disciplines. Even the best marketing person cannot figure out if many of our ideas came from a media person or a creative person. Effective ads reach people when the message is created for that particular medium. Thus, the medium is part of the advertising idea.
SEARCH FOR TRUTH
Our philosophy is based on a view that our job is to capture a truth either about the product or the consumer that will resonate. What works, and we have proven it time and time again with all of our clients, is the need to find and hit a consumer nerve that resonates as truthful, valuable and unforgettable.
Public Relations is a dedicated department within the agency. Our capabilities include: media tours, spokesperson recruitment, product launches, national and local publicity, special events, high-profile national events, editorial gift promotions, photography supervision and production, working with celebrities.
We take pride in delivering highly cost-effective and efficient solutions to problems posed by constantly rising cost of print, digital & television production. From a creative standpoint, our simple, focused execution of big ideas always leads to production efficiencies. From a production standpoint, this means strong, yet simply executed creative that never relies on expensive production techniques. We have highly experienced, industry-recognized professionals that manage all aspects of our print and broadcast production activities for our clients.
We develop collateral materials from branding “rulebooks,” in-store merchandising, brochures, corporate identity and promotional/direct mail.
Our digital group manages strategy, media planning, SEO, SEM, analytics, social media, promotion, mobile, and analytics.